MUNICIPAL OPERATORSManage by Price, Minimize Congestion, Reduce Friction, Reduce Captical Costs, Increase Compliance, Reduce Costs, Congestion Analytics
Municipal parking authorities face innumerable management demands: street spot turnover, access for visitors and shoppers, loading zones, traffic safety, street cleaning and plowing, handicapped parking, congestion reduction, effective enforcement, cost reduction, machine vandalism, payment compliance, revenue retention, etc. At the same time, parking managers are faced with a widening array of parking fee collection technologies and policies, all while payment systems are moving away from physical cash and credit cards towards wireless payment systems.
PayBySky helps municipalities address these demands by making it easier for parkers to make automated, error-free payments. As the fully-automated component to the license-plate-enabled ecosystem, PayBySky integrates with pay-by-phone and licence-plate enforcement to make it possible for cities to migrate to asset-free parking—i.e., to eventually have streets free of meters altogether.
And far more powerful is PayBySky’s ability to include any of the proven forms of performance pricing such as demand pricing, market pricing, variable pricing, and progressive pricing. In fact any and all of these can be mixed and deployed concurrently by location and by vehicle type and still permit operation of existing payment machines and policies for non-participants.
Numerous parking studies from several cities show that demand pricing for parking spots alleviates congestion. Managing demand means multiple charging time segments during the business day coupled with variation by location.
Now, with a single, critical difference—automated metering and payment—performance pricing can work for commercial vehicles, too. Automated in-vehicle metering never misses a payable parking session and never miss-charges. Because it is automated, PayBySky handles numerous charging rates and times while relieving the driver of any complexity or responsibility for errors.
Minimize congestion by distributing demand
Use anonymized cruising data generated by the PayBySky system to redistribute and minimize congestion. This real-time data shows where and when prices should be raised or lowered to achieve optimal occupancy.
Since this is done without curbside meters, it can be automated with rate tables managed online for controlled, but optimal updates.
Reduce citations by automating payment. This avoids any effort or omission on the part of the driver and ensures there is never a reason to have a meter-payment violation.
Use progressive pricing to be sure that average turnover stays under two hours. And set progressive rates so that the incremental revenue makes up for any missed citation revenue—even while reducing enforcement expense.
Reduce equipment by relying on wireless payment and enforcement. If your city has already deployed pay by phone, then there is no new equipment to add and likely no system changes to deploy.
As more parkers use cell phone and PayBySky, you can begin a gradual program of meter attrition.
Increase compliance by making it easy to pay and to pay correctly. Where automated, there can be no meter violations for participating vehicles.
This also allows parking enforcement to refocus on the other 50-plus parking violations.
Reduce your costs with cloud enablement that moves all data—payment, default, enforcement, usage, etc.—in real time. This reduces your enforcement costs and focuses your enforcement team on all the other 50-plus parking violations that still need enforcement.
This improves system operation while reducing congestion and increasing retained revenue.
Increase your effectiveness with analytics gathered as vehicles approach to park. Use this as empirical evidence of where prices should be raised or lowered.
Mimic the caution used by both SFpark and LA Express Park by re-pricing only once every four or eight weeks and then only by a maximum of 25-cents per change to converge gently on an optimal price.
The PayBySky service is designed to be self-funding allowing a city to engage without capital investment. The City provides the pricing rules for the parking zones it wishes to manage, and instructs its enforcement team to enforce parked vehicles exactly as though they were pay-by-phone or pay and display users. Participating users acquire and self-register an in-vehicle meter for the service. The self-installable, OBD-plugin meter is similar in format to that used by a number of insurance companies for usage-based insurance.
PayBySky is used during any parking session in a predefined parking area and the vehicle registers a real-time parking credential. For enforcement purposes, credentials are accessible wirelessly within seconds of a parking session commencing.